  Improve Your Communication Objectives “Social media has created an exciting and challenging world of new possibilities for companies. Until recently, a vast majority of marketers were exploring this unfamiliar terrain without a compass—or strategy—to guide them. Captivated by the hype and the ease of implementing social sites, many ignored proven marketing principles. They launched their social initiatives by creating blogs, Twitter and Facebook accounts without a plan or purpose. Not surprisingly, these initiatives failed for many.” So wrote Sergio Balegno, Research Director of MarketingSherpa in Letters to the C-Suite – Getting Serious about Social Media. Mr. Balegno added, “marketing is no longer a department – it is a state of mind.”   •Mission, vision, strategy, engagement tools andmethodologies, themes and messages, professional resources, effectiveness measurement and metrics and implementation are just some communication planning elements. As my old friend and editor Norm McFarland advised a young reporter at The Montreal Star years ago, “have a plan for everything you do in life.” The same principle applies to business. In today’s competitive environment, a company considering engaging customers or stakeholders without a communications plan risks the same fate as the Pharoahs. Andrew Hutton •Contact Andrew for a free, no-obligation chatto discuss your business communications needs and our services. •You're also welcome to submit any questions youmay have regarding this post. Benefits Of A Communication PlanWebsite Design ServicesMain Page *We do not warrant any of the information provided by the sites listed on wordanddesign.com All links and information are provided as a courtesy and how you choose to use the information obtained from this site and those we link to is at your discretion. copyright © 2005-2010 wordanddesign.com |
