Marketing Your Business What To Say How You Say It

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Marketing

What is marketing? In the book Rework by Jason Fried and David Heinemeier
Hansson they have a chapter that clearly points out that marketing is everything.

They suggest that marketing is not a department within your company. Marketing
is every time you answer the phone, every time you send an email, how you and
your employees interact with customers is marketing.

Their list of what marketing is contains other simple and direct actions we
do every day and it makes you realize the impact it can have on your business.

The list rang so true to me when I thought about my experience when I picked
my high speed internet provider.

The choice of who would get my business was between two companies. Both
companies did a good job with their traditional marketing. I saw their TV commercials
I visited their web sites and I even read their junk mail! However the company that
ended up with my money wasn't my first choice.

The company I wanted to provide me with the service had a sales person on staff that was
clueless. She even admitted it upfront. She said she didn't know anything about what I
needed and to come back on Monday and someone could help me then.

Did I wait until Monday? No. The price difference between the two companies was
minimal and I crossed the street to company #2 and made my purchase.

Jim Dinardo/Creative Director
Word And Design

email me with any questions you may have regarding website design.
Address your enquiry to: Jim Dinardo - Creative Director

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